Not every home on the market has a conventional appearance. However, if your home has a unique look, that doesn’t mean something should be corrected prior to putting the house on the market. In fact, in many ways, having a unique property can work to your benefit. That is, if you understand go about selling an unusual property.
Use a Unique Marketing Strategy
If your property is unique, then it’s a good idea to incorporate a unique marketing strategy into your sales plan. In order to craft a unique marketing strategy, your real estate agent can focus on techniques such as taking high-quality photos to highlight interesting features, incorporating aerial photos, creating video footage (like a video tour that focuses on the unique aspects of your home), and more. All should be placed on a high-ranking website that brings in interested user traffic.
Put Thought Into Staging
It’s often more complicated to sell a unique home. This is largely because prospective buyers may have a more difficult time envisioning themselves in the space or visualizing how that space can be used. As a result, staging is more important for unique homes than the average property, and a quick sale is well worth the extra time and effort.
For example, if the home you’re selling has an unusual floor plan, staging is key. Staging methods can more clearly define the space, giving prospective buyers an idea of how the space can actually be filled with furniture and utilized for a given purpose. In this way, staging can make the process far simpler for buyers and sellers alike.
Ask Yourself: Who Are the Potential Buyers?
When you’re trying to sell any product, it’s essential to have your intended audience in mind. You’ll need to determine who is most likely to be interested and then target your marketing to that group. In order to sell a unique home, you’ll need to identify the demographic most likely to purchase the property. For example, consider an older home with gabled upper-story windows—if families with young children are most likely to purchase a home in your area, demonstrate how the unique nooks and crannies are ideal for cribs, children’s play areas, and more.
Need more tips and tricks for selling a unique or unusual home? Contact us today to learn more.